When the Going Gets Tough, the Tough Get Going is the second studio album by English new wave band Bow Wow Wow, originally released in 1983. It was produced by Mike Chapman, who previously worked with Pat Benatar and Blondie amongst others. It is the final album featuring all four original members of the band and the first album that had no writers other than the band members contributing. At the behest of guitarist Matthew Ashman, vocalist Annabella Lwin wrote all the lyrics on the album. The lead single, “Do You Wanna Hold Me?”, reached #47 in the UK, but fared best on the Dutch charts, where it peaked at #3. With the help of a video in heavy rotation on MTV, the song achieved success in the US.

When the Going Gets Tough, the Tough Get Going is available as a 40^th anniversary edition of 1000 individually numbered copies on translucent pink coloured vinyl and includes an insert.